Promotions & Sponsorship
We welcome every idea and budget! If you have an idea for sponsorship or promotion that isn't listed below, please e-mail Beth@NEBA.org. Author appearances are determined by the NEIBA board and select committees. For more information on how to submit an author for a NEIBA event, visit our Events page. For more information on advertising opportunities, click here.
Year Round Events
Education & Happy Hour • $300 • Thursday Evenings
In 2020, NEIBA instituted its Thursday Night Education series and Happy Hour. This programming typically run 4 – 5 PM ET, but timing is flexible. We’ve hosted Q&As with vendors, presentations by editors, author receptions, and rep nights — just to name a few. This is an event of your own design! It can be hosted on the virtual platform of your choice or on NEIBA’s Zoom account. Once scheduled, you will receive one e-blast to the membership, weekly posts in our newsletter, and reminders on NEIBA’s private Facebook groups to encourage attendance.
NEIBA Retreats
NEIBA retreats draw an average of 40 attendees who gather to socialize, learn from our publishing partners, and brainstorm new ideas to implement at their stores.
Owners’ Retreat Meal • $1,000 - $2,500 • March (4 per event)
Attendees at the Owners’ Retreat pay for their own hotel rooms, but meals are free. There are four meals available for sponsorship at the Owners’ Retreat: lunch and dinner on the first day, followed by breakfast and lunch on the second. The cost of these meals varies by the time of day. At a sponsored meal, publishers have the opportunity to introduce an author, workshop titles, or lead conversations about the health and future of our industry. In addition to receiving buyers’ undivided attention at the meal of your choice, your sponsorship of this moment will include your business’s name in all online materials/event advertising.
All About the Books
NEIBA hosts three All About the Books events a year — one in January (dedicated to children’s literature), one in April (as part of the Spring Forum), and one in June. These events draw more than 100 booksellers who travel from across the region. The afternoons of our January and June events are devoted to education.
Education • $500 • January & June (1 per event)
Sponsoring an education session at an All About the Books event empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program and in all online materials/event advertising.
NEIBA Spring Forum
In 2020, NEIBA expanded its April All About the Books into the Spring Forum — a two day event full of author presentations, education, and community-building.
Spring Forum Scholarship • $300 • April (3 per event)
Sponsor a bookseller’s attendance at NEIBA’s Spring Forum with a $300 scholarship! These funds will cover a night at the hotel, tickets to all events, and allow for a travel budget. Your sponsorship of a scholarship will include your business’s name in all online materials/event advertising. If you would like to offer a swag bag with books to your scholarship’s recipient, we will see that it’s received.
Education • $500 • April (2-3 per event)
Sponsoring an education session at the Spring Forum empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program and in all online materials/event advertising.
Coffee Break • $500 • April (2 per event)
After lunch, but prior to our afternoon events, NEIBA will provide coffee and tea. This service will be available to attendees throughout the afternoon — a necessary (and much-appreciated) pick-me-up! Your sponsorship of this moment will include two 8.5” x11” full-color signs on the coffee table to thank you for your sponsorship as well as your business’s name in all online materials/event advertising. We want to draw booksellers to this space, so if you have a soon-to-be-published title that will have recently-published ARCs available to ship, we'd love to make a select quantity available!
Author Reception • $1,000 - $3,000 • April (1 per event)
The Author Reception bridges days one and two of the Spring Forum; All About the Books attendees can wind down from their day while those who’ve just arrived can kick it up in anticipation for the next. Your sponsorship of this event will cover food, beverages (alcoholic and otherwise), decorations, and A/V needs. It will also include a 24”x36” full-color easel at the event to thank you for your sponsorship as well as your business’s name in all online materials/event advertising.
NECBA Meetings
The New England Children’s Bookselling Advisory Council (NECBA) is a passionate, progressive group of booksellers who are dedicated to making children’s literature accessible to all. NEIBA hosts two NECBA meetings a year, one in May and another in August. The afternoons of these meetings are devoted to education.
Education • $500 • May (1 per event)
Sponsoring an education session at a NECBA meeting empowers NEIBA booksellers. These funds will allow us to hire top-tier talent to teach our membership, cover A/V costs at our meeting space, purchase materials for interactive workshops, and more. Your sponsorship of this moment will include your business’s name printed in our event program, and in all online materials/event advertising.
Fall Conference
The Fall Conference is NEIBA’s largest event. Held annually at sites around the region, it attracts 600+ booksellers from the six states of New England, as well as parts of New York, and 50+ exhibitors from coast to coast. Attendees travel from across the region to meet authors, collaborate with publishing partners, seek out new vendors, attend education sessions, and socialize with their peers.