The 2026 Holiday Catalog

Print Campaign

Bookstores order print copies of the catalog free of charge (and can imprint with their own branding for a small fee). They can then insert catalogs in local newspapers, mail them to their customer list, have them delivered to households in nearby zip codes via USPS, or distribute them it in-store. Stores stock up on titles advertised in the Holiday Catalog and create displays, which are photographed for social media (to a following of 300,000 on Instagram alone!).

Nearly 100 NEIBA bookstores participated in 2024's print and digital campaign—more than half of our member stores—distributing 600,000+ print catalogs throughout the region! An average of 20% of Holiday Catalog titles appear on the NEIBA bestsellers list during the holidays.

Digital Campaign

NEIBA partners with Shelf Awareness to create a coordinated Holiday Catalog e-mail campaign. The digital campaign consists of bookstore-branded e-mails and a branded landing page, all of which will link to each store's e-commerce platform. Promotional e-mails had an average distribution of 99,900+ sends, an average open rate of 50.2%, and an average click-through rate of 2%.

2025 Holiday Catalog Rates

A note about the NEIBA Holiday Catalog as you consider adding this opportunity to your title's budget: this is a marketing tool for NEIBA members that not only furthers store brand reach in their communities and drives billing, but it's also consumer-facing marketing. We print more than 600,000 copies and incentivize stores to make holiday catalog displays. Booking the NEIBA Holiday Catalog for your title helps stores, helps NEIBA continue to provide education and events for our members, and guarantees discoverability for your titles.