Holiday Catalog
Your holiday marketing made simple
For New England independent bookstores, NEIBA's Holiday Catalog is both a beloved tradition and an essential marketing tool. The Holiday Catalog is a full-color print and digital catalog produced every holiday season for NEIBA member bookstores. With more than 100 book titles across genres from a diverse array of publishers, the Holiday Catalog is a one-stop-shop for readers looking to gift a book to everyone on their holiday lists!
2026 Important Dates & Resources
Display & Saturation Mail Rebates
A $50 rebate is available to stores who display the catalog and a selection of at least 25 titles for two weeks between Thanksgiving and New Years. To receive your rebate check, e-mail display photos to Elizabeth@NEBA.org by January 15, 2027 OR post a photo to social media during the promotional window. If you post a photo to social media, you must tag @NEIBAbooks and use #HolidayCatalog2026.
NEIBA also offers a rebate for newspaper insertion OR direct saturation mailing via USPS. Send us a copy of your invoice by January 15, 2027 and we will reimburse you for half the cost (up to $300). To qualify, your store must agree to share sales data on Holiday Catalog titles. Store-by-store figures will be kept confidential — the only figures shared with publishers are aggregates for all reporting stores. Sales data must include all Holiday Catalog titles sold from October 27 - December 31, 2026. Please send sales data as a Microsoft Excel grid (or an equivalent format) to Elizabeth@NEBA.org by January 15, 2027.
See catalogs from previous years