Keeping track of publishers’ on-going specials, especially for backlist, can be daunting. When you are ready to place an order on Monday morning, you can’t find that darn email that lists the promotion.
This new program was created by NAIBA as a way to get your special deals in front of the booksellers at the time they are placing orders. NAIBA is compiling this information in one place for all of the regional associations so they can scan it before they place their weekly reorders.
Publishers – All you need to do is assign someone to receive a reminder email from them every Wednesday, and to reply with any current specials by Fridays. Email firstname.lastname@example.org to participate. There is a link to a Google Form that will then need to be fill out.
Booksellers – subscribe to the NEIBA newsletter (sign-up in sidebar) to receive a link to these specials every week.