Ad Rates – NEIBA


Dedicated Email Blast
Email blasts 4 time a week (not Wednesdays), $150 per blast or $500 for 4 within 6 weeks (does not need to be the same ad) JPEG  600 pixels wide and 800 high; average size 150-600KB

NEIBA News ENewsletter Ad
NEIBA News E-Newsletter Wednesdays; one ad per edition – $100 week or $300 for 4 consecutive weeks (does not need to be the same ad) JPEG, 500 pixels wide by 125 pixels high; average size 50-400KB

NEIBA Web Site Ads
Home Page – 2 weeks $100 (Only ad except for regional banner ad) JPEG, 400 pixels wide by 125 pixels high,; average size 50-400KB (see site for sample)

Regional Web Site Ads
Banner ads on the Web sites of each of the nine regional booksellers trade associations (SIBA, MIBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA) home pages. Banners run for a week and placement is exclusive. Both formats are required: Horizontal (440×125) & Vertical (125×440) Formats: JPEG, GIF: 250KB maximum. Deadlines: 5 days before run date. Banners from Tuesday to Monday, in order to take advantage of publisher book release schedules.
Contact for date availablity and questions.


NEIBA Trade Show E-Newsletter
Published one month before the show: Deadline August 17

Full page    ((8.5” W x 11”H) $300.00
Half page    (7”W x 4.75” H) $200.00
Quarter page   (3.5”W x 4.5” H verticle) $100.00

NEIBA Trade Show Program
The Trade Show is held in late September or early October of each year. Exhibitors may advertise in the Trade Show program which is distributed to all attendees (600 printed in 2018). Ad deadline August 17; black & white

Outside Back Cover $1,100.00
Each Inside Cover $800.00 (sold 2018)
Full page    (8.5” W x 11”H)  $600.00
Half page    (7”W x 4.75” H) $350.00
Quarter page    (3.5”W x 4.5” H verticle) $250.00

Advertise in both the E-Newsletter & Program

Printed Program Ads      E-Newsletter Ads   Both!
Full Page – $600 Full Page – $300 $799
Half Page – $350 Half Page – $200 $499
Quarter Page – $250 Quarter Page – $100 $299


NEIBA Mailing List
NEIBA’s mailing list of about 350 booksellers in New England and New York is available for a one-time use. No copying or duplication or any type of reproduction is permitted; the list shall remain the sole property of New England Independent Booksellers Association.

The membership list is available in Excel format (Mac):
Whole list             (~350 booksellers)            $350.00
Member stores   (~160 booksellers)            $250.00

*numbers are approximate.
** the complete list may contain numerous contacts per location & some addresses may no longer be valid


NEIBA Ad Rates Reservation/Payment Form

Contact Ali Schmelzle at