NEIBA Holiday Catalog 2018
The holiday catalog is a fantastic tool for bookstores to use during the important holiday season. We use it to build displays all over the store—on tables, on slatwall columns, on bookcases near our main entrance—and we always order the catalog titles in greater quantities than we normally would. We have stacks of the catalog available at the front counter for busy shoppers to grab and peruse in the weeks before Christmas. We also have it delivered directly to thousands of homes in our market area. The catalog is always a great mix of bestsellers and unheralded gems that publishers want to give one extra push. We can’t imagine the holiday season with the NEIBA catalog. ~Michael Herrmann, Gibson’s Bookstore, Concord, NH
The NEIBA Holiday Catalog is an essential piece of our marketing plan. We insert the catalog in the big Thanksgiving Thursday issue of our local paper, and over the course of the holiday season, we see a significant number of customers come in to the store, catalog in hand, with pages marked, looking for and buying the featured books. There have even been top sellers for us that we were only aware of or buying for store because of the catalog. ~Jenny Lyons, The Vermont Book Shop, Middlebury, VT
NEIBA Holiday Catalog Programs:
Email photos of your NEIBA Holiday Catalog in-store displays using a selection of at least 25 titles for at least 2 weeks between Thanksgiving and Christmas to Nan@neba.org by January 25, 2019 and receive two free tickets to the Spring All About the Books ($50 value).
50% subsidy of your distribution cost
by media insert or direct mail – up to $300
YOU choose the newspaper which best fits your store market
YOU determine, in conjunction with your newspaper, where inserts appear
SEND us a copy of your invoice by January 25, 2019 and we will pay half (up to $300)
*In return for the subsidy we ask that you share sales information on catalog titles with us. All figures will be kept confidential and the only figures that will be shared with publishers are aggregates for all reporting stores.
Deadline for catalog orders, imprint copy and artwork
NEIBA Membership MUST be renewed by this date for order to be filled
Payments due (if ordering extra and/or imprinted catalogs)
CONTRACTS AND PAYMENT TO:
Make checks payable to BookPage
Elizabeth Grace Herbert * BookPage
2143 Belcourt Avenue * Nashville, TN 37212
Phone (615) 292-8926 x 34 * Fax (615) 292-8249 firstname.lastname@example.org
Include NEIBA and store name in the subject line.
Remember – we will NOT be shipping free copies of the Catalog automatically. You MUST order them (500 minimum) using the order form.
Imprint fees are due by the date noted on contract. Invoices will not be issued – the contract serves as statement of amount due.
For newspaper insertions, be sure to include the specific newspaper name (not just the printing facility name) and the insertion date (not too close to 11/1/17 in case there is a delay in delivery).
Target date for catalog delivery is on or before November 1, 2018.