First Parish Church
3 Church Street, Harvard Square, Cambridge, MA
10:30 – 12:00
Author Talks and Readings
Phyllis Austin, Queen Bee, Tilbury House
Alice B. Fogel, Interval, Schaffner Press
Jonathan Galassi, Muse: A novel, Random House - Knopf
Stephen Kurkjian, Master Thieves, PublicAffairs
Ken Liu, The Grace Of Kings, Simon & Schuster
Lisa Lutz, How To Start a Fire, Houghton Mifflin Harcourt
Michaela MacColl, The Revelation of Louisa May, Chronicle
Matthew Pearl, The Last Bookaneer, Penguin Press
Spencer Quinn, Woof, Scholastic
Jennifer Tseng, Mayumi And The Sea Of Happiness, Europa Editions
12:00 – 1:30
A relaxed boxed lunch with plenty of time to meet and connect with the authors.
1:30 – 4:00
ABA Education - Exploring New Markets
Thoughtful innovation, combined with organized planning and execution, is key to successfully tapping new -- and profitable -- markets. This session will review a number of opportunities in both customer demographics and proven sales and marketing initiatives, with an emphasis on the practical steps necessary to implement appropriate programs in your store.
ABA Spring Forum
ABA executives will lead an open forum and discuss industry issues. Attendees help guide the agenda of the forum, so please come with questions and comments.